Being that I did not attend Launch Festival this year, I can only report on the startups I saw on the main stage’s live stream. My favorites are underlined.Read More Launch Festival 2016 Recap
This is not an exhaustive list, but it does cover the startups that won awards as well as my personal favorites.Read More Launch Festival 2015 Recap
Apparently the thought leaders out there have determined that you can cluster your customers into brain types – as in, the way they think. The four types are as follows:Read More Marketing My Business: Segment customers by… brain type?
In our current economy where services are becoming more and more commoditized, the new economy, even now, has begun to center on experiences – the next evolution of services. And not just any experiences, but those that are perceived to…Read More Experiences and Consumer Psychology
See if it’s already been done. If it has, continue to the next step if you can devise a way to improve upon whatever exists or offer value to the existing player(s) in that market. Ask others for feedback on…Read More 5 Steps To Find Out If Your Business Idea Is Worthwhile
I’m starting a business, so one big thing I need to succeed is clients. How on earth am I going to get them? Well, there’s the obvious ways for starters, like knocking on doors, cold calls, cold emails, advertising, etc.…Read More Marketing My Business: Cold Emailing Tactics
In trying to start my own business, I’ll be chronicling everything I do so that maybe a succinct formula can emerge to help me and others in the future. The first and most important step, to me, is to get…Read More Step 1: Basic Business Plan
A while back, I heard of a new web app that would let cofounders of a startup easily determine how much equity they are owed based on their contributions in the forms of labor and capital. This new website was…Read More How can startup cofounders keep track of their equity?